Goodfeed helps corporate lawyers strengthen client relationships

Following the acquisition and relaunch of Agency of the Year, Goodfeed is taking the next step. Avara Insights brings together client relationships, industry data, and analysis into a single company with the ambition of strengthening quality, business value, and long-term growth in the consulting sector.

Entrepreneurs Andréa Rylander and Henrik Nordling are now taking the helm of Agency of the Year and its sister award, Law Firm of the Year. The acquisition also includes Excellence in Client Relations and Byråpartners.se.

Goodfeed has been featured in Dagens Industri! 🎉 Being highlighted in one of Sweden's largest and most influential business newspapers is a major recognition of our work in promoting emotional intelligence (EQ) as a critical factor for business success.

We are proud and excited to announce that we have entered into a partnership with Morris Law! 🎉 Morris Law is a modern, forward-thinking business law firm that is challenging the industry through digitalization and innovation—a vision that perfectly aligns with our own.

We are thrilled to announce that we have entered into an exciting partnership with Twoday! 🚀 As one of the Nordic region's leading IT companies, Twoday helps businesses grow through innovative digital solutions. With their focus on creating value through technology, we are proud to be part of their journey toward developing even stronger client and consultant relationships.

We are thrilled and proud to welcome OWL as a new client! 🎉 A forward-thinking accounting firm in Östersund that is truly passionate about building long-term client relationships and modernizing the industry.

In a world where collaboration and learning go hand in hand, we at Goodfeed want to highlight the potential of actively reflecting on our experiences and sharing those insights. For us, it’s not just about the results – it’s about how we grow together with our clients, learn from one another, and build long-lasting relationships.

Goodfeed has been collaborating with Wigge since the spring of 2025

We have recently entered into an exciting new partnership with the agency Reaktion

It is finally time to welcome Fintegrity, led by the fantastic Johanna Jageteg, as our new client.

Goodfeed + Bengt Dahlgren = Quality in practice!

Streamlined EQ – The new trend providing a competitive edge in customer relations

In an era where artificial intelligence and automation are becoming increasingly common, the consulting industry is facing a paradigm shift. What once defined success—hard numbers and measurable results—is now being complemented by something more subtle, yet incredibly powerful: soft values.

We are pleased to welcome the advertising agency Mustasch, who have chosen to use the Goodfeed platform for customer follow-up.

The start-up Goodfeed successfully fills its funding round. The largest investors are Benify founders Åke Lundén and Markus Kullendorff, who, through their investment company Friends Capital, are stepping in as the company raises over SEK 5 million in an oversubscribed initial round.

We are thrilled to announce that Goodfeed has entered into an exciting collaboration with Ciceron Group, an award-winning agency based in Stockholm!

We are so happy and grateful to be part of the Swedma community!