In the article "Goodfeed wants to leverage soft values", Dagens Industri highlights how we are challenging traditional working methods in the service sector by focusing on structured feedback and emotional intelligence. Our CEO and co-founder, Henrik Nordling, shares insights on why knowledge is no longer a competitive advantage for service companies – instead, it is EQ and the ability to create a strong feedback culture that makes the difference. Companies that do not actively work to strengthen their internal and external feedback risk losing both talent and clients.

After many years in corporate law, Henrik Nordling and co-founder Andréa Rylander saw how a lack of structured feedback led to repeated mistakes and untapped potential. That was the birth of the idea behind Goodfeed – a platform that helps companies capture and act on real-time insights from both employees and clients.

"It’s not about collecting data for the sake of data, but about actually using it to improve the business. That’s where we make a difference," says Henrik Nordling in the interview.

Today, we work with some of Sweden's largest companies in law, auditing, and communications. The fact that these leading players have recognized the importance of EQ and proactive client follow-up shows that the industry is changing – and we are proud to be part of that development.

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In summary

We look forward to continuing to drive this change – and we are incredibly pleased that Dagens Industri is highlighting our work. Thank you for elevating the discussion on how we can collectively create a more transparent, reflective, and successful business culture! 🚀

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