Better client relationships start with the right insights

We are the leading Nordic firm for client insights and analysis within the consultancy industry.
Goodfeed team members in a sitting area
we work with the organizations of the future
Our offering

Everything you need to follow up on and develop your customer relationships

We are your partner for customer insights, from CSI/NPS and in-depth interviews to industry studies and real-time measurements, helping you understand, measure, and develop your customer relationships.

You gain a partner who holds the bigger picture together and delivers the right insight at the right moment, so you can act faster, more precisely, and with full control over the relationships that drive your business.

OUr Focus

The consulting market is changing. Client demands are increasing.

The consulting market is changing. Customer demands are increasing.

Growing profitably requires more than great deliveries, it requires the ability to spot patterns, understand drivers, and act in time.We help you prioritize correctly, develop your offering, and build customer relationships that last.

Our promise

Data-driven. Actionable. Comparable.

We combine established methods with modern technology to give you:

- Clear priorities
- Benchmarking against the industry
-Insights that translate into action
- Simpler, smarter quality management

“With Goodfeed, we have developed a structured way of working around both reflection and evaluation, which has helped us see where we are strong and what we need to develop.”

Tomas Rudstrom

South Tower

Our experience

Over 25 years of experience in customer relations

For more than two decades, we have helped Nordic consulting firms understand their customers and make better decisions based on facts, not gut feeling. Our experience means we spot patterns, risks, and opportunities that would otherwise easily be missed.

exciting news and stories

Stories

Welcome to our Stories, where breaking news, thought-provoking articles and in-depth customer interviews are waiting to be explored.

IW Agency chooses Goodfeed

We have entered into an exciting new partnership with IW Agency

Goodfeed and Agency of the Year unite as Avara Insights – the next step for insight-driven business development in the consulting industry

Following the acquisition and relaunch of Agency of the Year, Goodfeed is taking the next step. Avara Insights brings together client relationships, industry data, and analysis into a single company with the ambition of strengthening quality, business value, and long-term growth in the consulting sector.

They are taking over from Regi – aiming to preserve and renew Agency of the Year and Law Firm of the Year

Entrepreneurs Andréa Rylander and Henrik Nordling are now taking the helm of Agency of the Year and its sister award, Law Firm of the Year. The acquisition also includes Excellence in Client Relations and Byråpartners.se.

FAQs

Here you will find the answers to the most common questions we receive. If you do not find what you are looking for, you are always welcome to contact us for further assistance.

Is Goodfeed the right tool for my business?

Goodfeed is the platform for consulting companies looking to improve their customer and project follow-up. Whether you're a small business or a larger organization, Goodfeed is a powerful solution for those who believe in continuous learning and continuous improvement.

What do other customers say about Goodfeed?

Our customers often highlight Goodfeed's ease of use, efficiency and the positive impact the platform has on their feedback culture. Visit our “Story” page to read customer interviews and see how Goodfeed has helped other companies actively work with customer and project follow-up in a modern and results-oriented way.

How to get started?

Depending on your needs and wishes, the start-up time may depend a bit. If you are a small consulting company, you can actually start right away, while if you are going to use Goodfeed in a larger organization, our Customer Success Managers will help you get started in the best possible way.

How does the collaboration with Goodfeed work after onboarding?

Following the implementation of Goodfeed, we continue to cooperate through regular follow-ups, support and tailored advice. Our goal is to ensure that you reach your goals and continuously improve your feedback culture.

How secure is the data on Goodfeed?

Data security is a high priority for us. Goodfeed uses the latest technologies to protect your data, including advanced encryption and full GDPR compliance. We take all necessary steps to ensure that your information is safe and secure.

Does the platform support multiple languages?

Yes, Goodfeed is currently available in both English and Swedish. This means that you can customize your communication to participants in the language that best suits each situation.

How much does Goodfeed cost?

The price for Goodfeed depends on the size of your business and the specific features you need. To get an accurate price quote, please contact us and we will discuss your needs and give you a price indication.

Is there a free trial?

No, we do not offer a free trial. However, we offer a pilot period where you can test all functions for a limited time (3-6 months) on a number of customers and projects. No binding periods or the like, but you decide for yourself whether you want to continue the cooperation or not. This gives you the opportunity to evaluate whether Goodfeed is the right solution for your business before committing to a longer period of time.

What are the requirements under GDPR?

Goodfeed processes certain data collected through the platform for product and service development purposes. In this context, Goodfeed acts as the data controller. Additionally, Goodfeed provides the platform as a data processor, while our customer is the data controller for any processing that occurs when the customer (and its users) utilize the platform. As a customer, you determine whether feedback should be provided anonymously or on a personal level. This also means that you, as the customer, must have a legal basis for processing personal data on the platform and ensure that everyone whose personal data you process on the platform is informed about it. When you enter into an agreement with Goodfeed, we also establish a data processing agreement to regulate the processing of personal data and outline the commitments and responsibilities of each party in this regard.

What does Avara Insights do?

We help organizations gain a deep understanding of their customers through measurements, analysis, and qualitative insights that lead to better decisions and stronger relationships.

What sets you apart from other providers?

We combine data-driven methods with qualitative analysis to always deliver actionable insights - not just numbers.

What types of companies do you work with?

Primarily knowledge-intensive organizations, agencies, consultancies, and service firms where the client relationship is central.

How soon can we get started?

It depends slightly on which service you are interested in. Most projects start within 1–2 weeks after the kickoff meeting.

Can you tailor the setup to our needs?

Yes. All our solutions can be tailored to your target audience, industry, level of ambition, and internal processes.

How do you work with quality assurance?

Through clear processes, validated methods, and manual review of all analysis.

How do you handle data and privacy?

All data is processed confidentially and in accordance with applicable data protection regulations. Read more in our privacy and personal data policy here on the website.

Do you work outside the Nordics?

Yes. We conduct both surveys and interviews in multiple languages.

How much do your services cost?

The price depends on the scope, method, and target audience. We always provide a clear quote before we begin.

Still have questions?

Do not hesitate to contact us with any questions or concerns.

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