Better client relationships start with the right insights

Everything you need to follow up on and develop your customer relationships
We are your partner for customer insights, from CSI/NPS and in-depth interviews to industry studies and real-time measurements, helping you understand, measure, and develop your customer relationships.
You gain a partner who holds the bigger picture together and delivers the right insight at the right moment, so you can act faster, more precisely, and with full control over the relationships that drive your business.

The consulting market is changing. Client demands are increasing.
The consulting market is changing. Customer demands are increasing.
Growing profitably requires more than great deliveries, it requires the ability to spot patterns, understand drivers, and act in time.We help you prioritize correctly, develop your offering, and build customer relationships that last.


Data-driven. Actionable. Comparable.
We combine established methods with modern technology to give you:
- Clear priorities
- Benchmarking against the industry
-Insights that translate into action
- Simpler, smarter quality management

Tomas Rudstrom
South Tower


Over 25 years of experience in customer relations
For more than two decades, we have helped Nordic consulting firms understand their customers and make better decisions based on facts, not gut feeling. Our experience means we spot patterns, risks, and opportunities that would otherwise easily be missed.


Stories
Welcome to our Stories, where breaking news, thought-provoking articles and in-depth customer interviews are waiting to be explored.

Goodfeed and Agency of the Year unite as Avara Insights – the next step for insight-driven business development in the consulting industry

They are taking over from Regi – aiming to preserve and renew Agency of the Year and Law Firm of the Year
FAQs
Here you will find the answers to the most common questions we receive. If you do not find what you are looking for, you are always welcome to contact us for further assistance.
Goodfeed is the platform for consulting companies looking to improve their customer and project follow-up. Whether you're a small business or a larger organization, Goodfeed is a powerful solution for those who believe in continuous learning and continuous improvement.
Our customers often highlight Goodfeed's ease of use, efficiency and the positive impact the platform has on their feedback culture. Visit our “Story” page to read customer interviews and see how Goodfeed has helped other companies actively work with customer and project follow-up in a modern and results-oriented way.
Depending on your needs and wishes, the start-up time may depend a bit. If you are a small consulting company, you can actually start right away, while if you are going to use Goodfeed in a larger organization, our Customer Success Managers will help you get started in the best possible way.
Following the implementation of Goodfeed, we continue to cooperate through regular follow-ups, support and tailored advice. Our goal is to ensure that you reach your goals and continuously improve your feedback culture.
Data security is a high priority for us. Goodfeed uses the latest technologies to protect your data, including advanced encryption and full GDPR compliance. We take all necessary steps to ensure that your information is safe and secure.
Yes, Goodfeed is currently available in both English and Swedish. This means that you can customize your communication to participants in the language that best suits each situation.
The price for Goodfeed depends on the size of your business and the specific features you need. To get an accurate price quote, please contact us and we will discuss your needs and give you a price indication.
No, we do not offer a free trial. However, we offer a pilot period where you can test all functions for a limited time (3-6 months) on a number of customers and projects. No binding periods or the like, but you decide for yourself whether you want to continue the cooperation or not. This gives you the opportunity to evaluate whether Goodfeed is the right solution for your business before committing to a longer period of time.
Goodfeed processes certain data collected through the platform for product and service development purposes. In this context, Goodfeed acts as the data controller. Additionally, Goodfeed provides the platform as a data processor, while our customer is the data controller for any processing that occurs when the customer (and its users) utilize the platform. As a customer, you determine whether feedback should be provided anonymously or on a personal level. This also means that you, as the customer, must have a legal basis for processing personal data on the platform and ensure that everyone whose personal data you process on the platform is informed about it. When you enter into an agreement with Goodfeed, we also establish a data processing agreement to regulate the processing of personal data and outline the commitments and responsibilities of each party in this regard.
We help organizations gain a deep understanding of their customers through measurements, analysis, and qualitative insights that lead to better decisions and stronger relationships.
We combine data-driven methods with qualitative analysis to always deliver actionable insights - not just numbers.
Primarily knowledge-intensive organizations, agencies, consultancies, and service firms where the client relationship is central.
It depends slightly on which service you are interested in. Most projects start within 1–2 weeks after the kickoff meeting.
Yes. All our solutions can be tailored to your target audience, industry, level of ambition, and internal processes.
Through clear processes, validated methods, and manual review of all analysis.
All data is processed confidentially and in accordance with applicable data protection regulations. Read more in our privacy and personal data policy here on the website.
Yes. We conduct both surveys and interviews in multiple languages.
The price depends on the scope, method, and target audience. We always provide a clear quote before we begin.
Still have questions?
Do not hesitate to contact us with any questions or concerns.
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Goodfeed and Agency of the Year become Avara Insights
Avara Insights brings together customer relationships, industry data, and analytics into a single company with the ambition of strengthening quality, business value, and long-term success in the consulting industry.
Registration for Agency of the Year
Fill out the form below to register your agency for this year's client and industry study. Please note that registration is non-binding.
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