Goodfeed helps corporate lawyers strengthen client relationships

Following the acquisition and relaunch of Agency of the Year, Goodfeed is taking the next step. Avara Insights brings together client relationships, industry data, and analysis into a single company with the ambition of strengthening quality, business value, and long-term growth in the consulting sector.

Entrepreneurs Andréa Rylander and Henrik Nordling are now taking the helm of Agency of the Year and its sister award, Law Firm of the Year. The acquisition also includes Excellence in Client Relations and Byråpartners.se.

We recently had the opportunity to meet Malin Lind, Head of Agency at Eventum, and ask her a couple of questions about their business and success. Here she shares insights about what makes Eventum unique, the importance of customer follow-up and how they create memorable experiences that really stand out.

How they are strengthening their relationships in an era of digitalization and AI

Long-term relationships are built through dialogue, curiosity, and a desire to constantly evolve together. That is exactly how MAQS Law Firm works.

The concept of customer satisfaction is widely used across all industries, but in the consulting world, it has a special significance. It’s not just about delivering what is expected or completing a project on time. In the consulting industry, customer satisfaction is more complex and significantly influences how long-term relationships are built and maintained. In this article, our own Account Manager Maximilian Lajsic delves deeper into what customer satisfaction truly means and why it plays a crucial role in fostering trust and long-lasting business relationships.

The consulting industry is going through a transformative period. Here are five trends defining the landscape ahead and what they mean for consulting firms and agencies that want to stay ahead of the curve in 2026.

In today's world, it can be tempting to focus all your energy on acquiring new customers. Marketing strategies like SEO, digital advertising, and social media often aim to reach new audiences and expand the customer base. However, there is an insight that many companies underestimate: it costs up to five times more to attract a new customer than to retain an existing one.