When Goodfeed acquired Agency of the Year and Law Firm of the Year, the ambition was clear: to steward a strong legacy, modernize the methodology, and shift the focus from competition to insight and quality. Now, the next natural step is being taken. Goodfeed and Årets Byrå are merging into the new analysis firm Avara Insights.

Avara Insights will serve as a comprehensive provider of client, market, and industry insights for consulting firms in the Nordics. By combining Goodfeed’s ongoing pulse surveys of client relationships with the previously established industry study Excellence in Client Relations, we create a cohesive picture of what truly drives quality, trust, and business value.

– We have always started with the voice of the client. With Avara Insights, we are taking a holistic approach that makes insights more actionable and business-oriented. It is about providing consulting firms with a more reliable and clearer basis for decision-making while making them more attractive to their market, says Henrik Nordling, co-founder of Goodfeed and Avara Insights.

From insight initiatives to a unified insight partner

Over the past few years, Goodfeed and Excellence in Client Relations have evolved in close dialogue with the industry. The competitive aspect of Agency of the Year has been toned down in favor of transparency, benchmarking, and business development. Avara Insights now brings these initiatives together into a common framework where relationships are viewed as business-critical and quality becomes measurable over time.

– The industry has been asking for a holistic view. With Avara Insights, we connect the relationship, the market, and the direction of the industry, without losing the objectivity and methodology that have been the foundation from the start, says Andréa Rylander, co-founder of Goodfeed and Avara Insights.

An offering built for long-term development

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Avara Insights offers consulting firms a cohesive ecosystem of insights:

• Annual or ongoing client surveys: CSI (Customer Satisfaction Index) and NPS (Net Promoter Score) surveys, as well as in-depth interviews
• Client and industry studies: Excellence in Client Relations
• Pulse surveys: ongoing dialogue and real-time insights via Goodfeed

Everything is delivered through a methodology designed to make data understandable, relevant, and directly applicable to business development. With a broader and more inclusive offering, Avara Insights provides expertise across various sectors of the consulting industry: from communications and corporate law firms to architecture and accounting agencies.

A name that reflects our ambition

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Avara means “open” and “spacious,” but also “clear” and “bright.” It reflects the company’s ambition to create clarity in a complex consulting market and to be an inclusive insights partner for companies regardless of their size, maturity, or focus.

Avara Insights is the Nordic region’s most powerful catalyst for insight-driven business development in the consulting industry, with relationships at the core and data as our compass.

FOR MORE INFORMATION, PLEASE CONTACT‍

Henrik Nordling
Avara Insights
henrik@avarainsights.com +46 73-301 49 21
avarainsights.com

INSIGHTS IN THE CONSULTING INDUSTRY SINCE 1997
Avara Insights is a Nordic analytics firm that helps consulting companies across the region develop their client relationships and grow their business through data-driven insights. Using a cohesive methodology, Avara Insights gathers everything needed to understand, measure, and develop client relationships—from in-depth industry studies to ongoing pulse surveys and annual CSI (Customer Satisfaction Index) surveys.

With a focus on transparency, professionalism, and quality, Avara Insights makes complex data understandable and actionable. Step by step, they support Nordic consulting firms in making better decisions, refining their offerings, and strengthening their profitability based on facts, not gut feeling.

Avara Insights AB was formed in 2026 through the merger of Goodfeed andAgency of the Year. The head office is located in Gothenburg.

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