In a recently published article in Realtid, Goodfeed's own Henrik Nordling highlights the importance of viewing relationships and communication as primary competitive tools.

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In the article, Henrik points out that consulting firms have historically focused on hard values, but that a clear shift is now taking place, especially among the younger generation of leaders. When quality and price become less differentiating factors, it is strong relationships that become decisive. Goodfeed has developed a model that helps companies systematically assess and integrate these soft values into their client interactions.

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This is not just about being "nice," but about building genuine trust, transparency, and understanding as the foundation for long-term and sustainable collaborations. For consulting firms that want to stay at the forefront and ensure their relevance in the future, investing in soft values is no longer a choice, but a necessity.

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Goodfeed's platform is tailored to provide you with insights into the health of your relationships beyond the usual KPIs. By measuring what was previously elusive, we give you the opportunity to proactively strengthen your client bonds and turn them into a real competitive advantage.

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Read the full article here: https://www.realtid.se/affarer/han-vill-lara-konsulter-om-mjuka-varden-konkurrensverktyg/

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