The concept of customer satisfaction is widely used across all industries, but in the consulting world, it has a special significance. It’s not just about delivering what is expected or completing a project on time. In the consulting industry, customer satisfaction is more complex and significantly influences how long-term relationships are built and maintained. In this article, our own Account Manager Maximilian Lajsic delves deeper into what customer satisfaction truly means and why it plays a crucial role in fostering trust and long-lasting business relationships.

The consulting industry is going through a transformative period. Here are five trends defining the landscape ahead and what they mean for consulting firms and agencies that want to stay ahead of the curve in 2026.

In today's world, it can be tempting to focus all your energy on acquiring new customers. Marketing strategies like SEO, digital advertising, and social media often aim to reach new audiences and expand the customer base. However, there is an insight that many companies underestimate: it costs up to five times more to attract a new customer than to retain an existing one.

The best agencies and consultancies don't settle for just knowing how satisfied their clients are. They use those insights to actively shape their offering, their communication, and their way of working. Here, we walk you through how you can do the same.

It is often said that 20% of customers account for 80% of revenue. Yet, many consulting firms and agencies lack a systematic method for tracking and developing those specific relationships.

Running a consulting firm in 2025 means navigating a changing and sometimes uncertain world. Here, we provide practical tips and examples on how to strengthen your organization, create value for your clients, and secure long-term success!

“What if the mistake wasn’t that we lost the customer – but that we never truly made the effort to keep them?”

Imagine opening your annual financial statement and realizing that three of your customers account for nearly 50% of your revenue. It’s a powerful insight – but also a wake-up call. It shows how concentrated your business is and underscores that every decision involving these few customers can determine the entire future of the company.

In a world where customer experience is becoming increasingly important, customer feedback is invaluable. It helps companies understand their strengths and weaknesses, improve services, and build long-term relationships. For the consulting industry, feedback is not just a performance metric – it is also a strategic resource for optimizing delivery and creating a competitive advantage.

Why strategic client follow-ups win in the consulting industry

In an era where competition for client trust is intensifying, the relationship is more important than ever. Our 2025 Insight Report shows that traditional metrics like CSAT are no longer enough for consulting firms that want to build profitable, long-term business.

In today's consulting industry, customer loyalty is crucial for long-term success. Churn is one of the biggest challenges for many consulting firms. But how can you actively reduce churn and create more satisfied and loyal clients? Here are five concrete strategies:

Today, the customer experience is more important than ever. Customer satisfaction is no longer just a success factor; it is a necessity for survival. Despite this, many companies fail to deliver the experiences they promise their customers, leading to what is known as a "Delivery Gap." In this article, our Co-Founder Henrik describes the difference between what companies think they offer and what their customers actually experience.

Humanity now faces a crucial juncture in which humanity and artificial intelligence (AI) meet in a way never before seen. It is about integrating the human heart while opening the doors for the full entry of AI.

Retrospective is a powerful method that can be used both internally within teams and externally with clients to continuously develop, learn and increase profitability.

In an era where AI is rapidly transforming the job market, it's natural to question whether human relationships will continue to hold equal significance in the future. We spoke with Henrik Nordling, Co-founder of Goodfeed, to explore the future of the consulting industry.

As organizations start to grasp the potential of AI, the understanding of its limitations is also becoming clearer

Creating a culture that fosters learning and proactivity is critical to being competitive in today's fast-moving business world.