However, not all tools are created equal. Some focus on traditional CSI/NPS measurements that provide limited insights and unreliable analysis. Others focus more on offering simple survey tools that require a lot of work from your organization and where data is often stored outside the EU/EEA. 

Here is our review of the top tools on the market in 2025:

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1. Goodfeed – leading tool in the consulting industry

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Features:

Customer and project-based feedback, associated workflows, flexible and customized model for the service sector, personal project management.

Best for:

Consulting firms that want to work proactively with their customer relationships through insights and dialogue. Focus on strategic key accounts.

Pros:

Industry-tailored, flexible, and secure data storage.

Cons:

Requires some commitment from management and account managers.

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2. SurveyMonkey – Inexpensive but time-consuming

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Features:

Quick survey creation, support for NPS and CSAT. Flexibility. Requires the user to set everything up themselves – from forms to distribution and follow-up.

Best for:

Small companies or project teams. Focus on general customer follow-up for all customers.

Pros:

Quick to get started and cost-effective.

Cons:

Requires you to set up/implement the system yourself – from questions and forms to distribution and follow-up. Risk of low response rates. Limited analysis.

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3. Netigate - Focus on NPS/CSI

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Features:

Based on CSI and NPS models, reporting functions for satisfaction indices.

Best for:

Companies primarily looking to measure NPS/CSI. Focus on general customer follow-up for all customers.

Pros:

Standardized measurements.

Cons:

Static feedback model – difficult to understand and act on deeper insights. Risk of low response rates as it often feels generic.

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4. Qualtrics – Advanced and complex

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Features:

Powerful analysis engine, sentiment analysis, and dashboards.

Best for:

Larger companies with complex structures and a focus on B2C. 

Pros:

Powerful analysis and automated reports.

Cons:

Complex implementation, higher price tag. 

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5. Typeform – Engaging forms but limited analysis

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Features:

Stylish and interactive surveys, focus on API integrations, 

Suitable for:

Small businesses looking to create and send out simple surveys. Focuses on general customer follow-ups for all clients.

Pros:

Attractive design, flexibility.

Cons:

Requires you to set up and implement the system yourself – from questions and forms to distribution and follow-up. Risk of low response rates. Limited analysis.

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